Conversion Optimization · Calgary, AB

Conversion rate optimization services.

Getting traffic but not enough calls or quote requests? We study how visitors use your existing website, find what holds them back and test practical improvements that turn more of them into customers.

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Conversion rate optimization service, funnel diagram

Why it matters

Turn the traffic you have into meaningful results.

Getting visitors to your site is only half the equation. Conversion rate optimization (CRO) is the systematic process of improving an existing website by understanding user behaviour, finding friction points and testing strategic improvements, then keeping the changes that work.

A lead generation website is built from the ground up to attract and convert enquiries. CRO improves the conversion performance of the site you already have. It works best on a solid foundation, which is why many clients pair it with our custom web design and development work.

  1. More from the traffic you have

    A 1–2% improvement in conversion rate can significantly increase enquiries without increasing ad spend, improving the return on what you already invest in ads, SEO and referrals.

  2. Decisions backed by data

    Design opinions don’t grow businesses; data and testing do. Changes are based on real user behaviour instead of assumptions.

  3. Less conversion friction

    Most websites lose leads to small issues like unclear messaging, weak calls to action or unnecessary steps. Optimization finds and removes them before they quietly cost you enquiries.

  4. Gains that compound over time

    Unlike a one-time redesign, optimization builds on itself. Each improvement strengthens your site’s ability to convert.

What's included

A complete optimization engagement.

Designed to uncover what's holding your site back and turn more visitors into customers.

  • Analytics audit

    A deep review of your analytics and key events to find tracking gaps and conversion leaks.

  • Heatmaps and session recordings

    See where people click, scroll, hesitate or get stuck, so we can remove friction and guide them smoothly.

  • Funnel analysis and user testing

    We pinpoint where potential customers drop off and gather feedback from real users on what’s confusing or missing.

  • Hypothesis development

    A clear, prioritised list of improvement ideas, backed by data rather than guesswork.

  • Testing and page optimization

    A/B and multivariate tests on landing pages, forms and mobile layouts: clearer value, stronger calls to action and fewer steps to convert.

  • Performance reporting

    Clear, easy-to-read reports on what changed, what worked and the return on your investment.

Methodology

A systematic approach, grounded in research.

Continuous improvement, grounded in research and validated through testing. Optimization is ongoing, not one-and-done.

  1. Research

    We analyse your analytics, review session recordings, run user surveys and audit your conversion funnel.

  2. Identify

    We pinpoint friction points, drop-off pages and opportunities using quantitative and qualitative data.

  3. Prioritize

    Opportunities are ranked by potential impact, implementation effort and statistical confidence requirements.

  4. Hypothesize

    For each opportunity, we write a clear hypothesis about what change will improve performance, and why.

  5. Design

    We design test variations, with new headlines, layouts, forms and calls to action, that address the friction we found.

  6. Test

    Controlled A/B or multivariate tests, run to statistical significance before we draw conclusions.

  7. Analyze

    We evaluate results, understand why changes worked (or didn't) and carry the learnings into the next round.

  8. Implement

    Winning variations are deployed permanently, and we move on to the next test.

Investment

CRO engagements are typically structured as ongoing retainers or project-based initiatives.

Monthly retainer
Most CRO work is ongoing, with continuous testing and refinement. Monthly retainers typically range from $3,000 to $12,000, depending on traffic volume, test complexity and how many experiments run at once.
Project-based optimization
For specific initiatives, such as landing page optimization, a checkout redesign or mobile optimization, project fees range from $5,000 to $25,000, based on scope and testing requirements.
Minimum traffic requirements
Effective A/B testing needs enough traffic for statistical significance. We typically recommend at least 10,000 monthly visitors for meaningful optimization work.
Return on investment
CRO is an investment that compounds: a successful test can deliver returns for years. We focus on high-impact changes that move business metrics, not vanity improvements.

Tools and platforms we use

Selected tools we use often for each part of the optimization workflow.

Analytics and tracking

  • Google Analytics 4
  • Plausible
  • Mixpanel
  • Amplitude

A/B testing

  • VWO
  • Optimizely
  • Convert

User behaviour

  • Hotjar
  • Microsoft Clarity
  • FullStory
  • Mouseflow

Frequently asked questions

Common questions about conversion optimization.

Conversion rate optimization works best for businesses with consistent traffic (a minimum of 5,000 visitors per week per page), clear conversion goals and a desire to improve return on investment, not just aesthetics. We'll confirm fit before starting.

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Ready to improve conversions?

Let's discuss your site's performance and identify opportunities for meaningful improvement.

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