Razor & Oak Barbershop – Barbershop Website Design

A concept website for a two-location Edmonton barbershop, designed to turn phone searches and walk-in curiosity into appointments booked with a specific barber.

Service
Web Design & Development
Business type
Barbershop
Visit website
Razor & Oak Barbershop homepage preview

Concept project

Razor & Oak is a concept website created for a two-location barbershop in Edmonton, Alberta. The goal was to design and build a site that reflects how people actually choose a barber, and then make booking with that barber take seconds rather than a phone call.

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Built for a decision that repeats every four weeks

Nobody books a haircut in a panic. The decision is personal, and it repeats: a client who finds the right chair comes back every four weeks for years. The site isn't trying to win an emergency search. It has to convince someone comparing three shops on their phone that this one is worth trying, then remove every reason to put the booking off.

The look is dark, warm and photography-led, with deep neutrals, oak tones and generous white space. Instead of stock shots, the page shows real service moments: a fade being blended, a straight-razor line-up, a hot towel. That shows the standard of work directly, which is what a first-time client is trying to judge.

  1. The Problem

    Most barbershop websites stop at a logo, a phone number and a link to Instagram. Pricing is missing or out of date, the team is a group photo with no names, and two addresses sit in the footer. That leaves a first-time client's three questions unanswered:

    1. What does a cut cost, and how long will it take?
    2. Which barber is right for my hair, my beard or my kid?
    3. Which of the two shops should I go to?

    Every unanswered question sends the visitor back to Google, where a competitor with visible pricing and a booking button gets the appointment. The challenge: answer all three on a phone, without turning the page into a price list.

  2. The Solution

    A booking-first homepage that takes the visitor from first impression to a confirmed appointment with a named barber, with no phone call in the middle.

    • A clear headline and booking button, backed by 8 years and 500+ reviews.
    • A founder story from Mason Brooks, so clients know who's behind the chair.
    • Every service lists its price and time, with its own booking button.
    • Each barber's specialties, so clients book the right person, not just the next slot.
    • Real cuts and local reviews that show the quality before the first visit.
    • Both shops' addresses and hours side by side, so choosing one takes seconds.
    • A closing booking prompt: pick the service, the barber and the time.
  3. Intended Outcomes

    A concept project, not a live client engagement. The site is designed to help the shop get:

    • Fewer calls about prices and wait times while barbers are cutting.
    • Bookings made on the client's own time, even after closing.
    • More first-time clients from people comparing shops on Google.
    • A second location chosen on purpose, not missed in the footer.
    • A clear view of which barbers fill up first, to staff to match.
  4. Built to load fast

    Your customers won't wait, and Google notices slow sites too. Speed helps you get found. Google PageSpeed Insights scores, tested November 2026.

    Google PageSpeed Insights mobile scores for Razor & Oak Barbershop
    Mobile: 100 Performance, 100 Accessibility, 100 Best Practices, 100 SEO, 2/2 Agentic Browsing

Want a site like this?

Tell me about your business and I'll take it from there.