A website project rarely fails at the design stage. It fails earlier, when goals are unclear, content is not ready, or scope grows without a plan. Here is how we approach every project, and what to expect at each step.
Most clients arrive with a visual idea of what they want. That is useful input. But design that is not grounded in your services, customers, and goals tends to look good without working well.
The process exists to get structure and strategy right before design begins, so revisions fix small details instead of large decisions.
It also keeps communication clear throughout. You know what happens next, what decisions are yours to make, and what we need from you at each stage.
Every project follows the same five phases. Scope and timeline vary, but the order does not.
We review your current website (if any), services, target customers, key competitors, and your goals for the project. We ask direct questions to understand what is working, what is not, and what the website needs to accomplish.
We plan the page architecture, user journey, and calls to action, and set the SEO foundations: target keywords, page structure, and metadata. No design begins until the structure is approved.
We design the key pages around three priorities: clarity, trust, and the action you want visitors to take. You review full-page designs before development starts. If copywriting is in scope, content develops alongside the design.
We build the site for speed, mobile responsiveness, and clean implementation. Forms are tested, performance is tuned, and structured data is in place. We test on the devices your customers actually use.
We manage the technical launch, monitor for issues in the first days, and hand over access to everything you need. For ongoing support, website maintenance covers updates, performance checks, and regular improvements.
A typical service-business website takes two to six weeks from kickoff to launch. Scope, page count, content readiness, and how quickly feedback comes back all affect the timeline.
The most common delay is not development. It is content. The earlier you can provide photos, service information, and input on copy direction, the smoother the project runs.
Larger builds with ten or more pages, custom integrations, or advanced functionality take longer. We confirm the timeline and the full cost during discovery, before anything is signed.
The same process applies to every service we offer. The scope and deliverables differ, the structure does not.
I build your website around your services, your customers and the way they make decisions. Every page is clear, easy to trust and simple to use on any device.
If your business has outgrown its website, I'll help it catch up. I keep what works, fix what doesn't, and make the site look as good as the work you do.
If people visit your site but rarely get in touch, I'll work out why and fix it. Clear calls to action, reviews and simple enquiry forms help more of your visitors call or ask for a quote.
Your website needs looking after once it's live. I handle hosting, security and updates, and keep improving the site as your business changes, so it stays fast and up to date.
Answers to the questions that usually come up before a project starts. For broader web design questions, see the full FAQ. To see what this process produces, browse the work.
The most useful things are a clear description of your services, your target customers, competitor websites you respect and your main goal for the new site. Photos and existing content help too.
Not necessarily. Copywriting can be included in the project scope. If you're supplying your own content, I'll give you a page-by-page brief explaining what each section needs.
I collect feedback at set stages instead of unlimited rounds after the fact. You review the strategy before design starts, and the designs before development starts. The exact revision policy is agreed at the proposal stage.
Yes. I'm based in Calgary and work with Canadian service businesses remotely. Most of the project is managed through shared documents, screen sharing, and video calls. Location is rarely a constraint.
On a monthly plan, hosting, technical maintenance and content edits are included. If you pay once, small changes are free for the first 30 days. After that, I offer website maintenance, or you can manage the site yourself.