Few Edmonton businesses stay in one neighbourhood. A plumber in the southwest might take calls from Leduc and Beaumont in the same week, and a clinic in Sherwood Park might see patients from Fort Saskatchewan and the east end.
On your site, that means a page naming the cities and neighbourhoods you cover, and a request form that asks where the job is, so you can tell right away whether it is in your range.
BitForward is based in Calgary, about three hours south, and works with Edmonton clients online. Calls, design previews and feedback all happen remotely, so there is nothing to drive to. I also work with businesses in Red Deer, about halfway between the two cities, and in Fort McMurray.