Okotoks businesses often work beyond town limits. A renovator might finish a basement in D'Arcy Ranch on Tuesday and quote a deck in Black Diamond on Friday. A landscaper could take jobs in Crystal Shores, Turner Valley, and south Calgary in the same month.
A clinic or a shop mostly serves people from town, so its site works best with the hours, address, and booking details right at the top. I plan each page around who is actually looking.
If you work on the road, your site should say where. I add a page for each area you cover and a quote form that asks for the address first, so you can see at a glance whether a job is worth the drive.
BitForward is based in Calgary, about half an hour north, and works with Okotoks businesses by video call and shared online reviews, so there's no need to drive into the city for meetings.